Joy Morales

I started researching AI visibility out of curiosity. What I found changed the direction of my entire career. I'm Joy Morales, founder of the Women's AI Visibility Institute, and after two years of research and data collection across hundreds of Colorado, Texas and Florida women attorneys, the numbers told a clear story: 69.4% of Colorado women attorneys fall below the AI visibility threshold. That means when a potential client asks AI to find them a lawyer, most of you don't appear. AI...

The AI platform that matters most for client discovery is also the one most Colorado women attorneys are failing If you've done any work on your online presence in the last few years, optimizing your Google Business Profile, collecting reviews, making sure your name appears in local directories, you may be feeling reasonably confident about your digital footprint. Here's the uncomfortable truth the Colorado Women Attorneys AI Visibility Report uncovered: that work is helping you on Gemini....

Why content strategy alone won't make AI recommend you and what will. If you're an attorney trying to make sense of SEO, GEO, and AI visibility, you're not alone. The acronyms keep multiplying, and most of the advice circulating online conflates three very different things. You don't have time to sort through it all but you do need a foundational understanding, because the way clients find lawyers is changing fast. At the Women's AI Visibility Institute (WAVI), we study how AI platforms...