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State-by-State Research on
AI Visibility Bias in Law

Every report documents a measurable, systematic pattern:  women attorneys are underrepresented in AI recommendations not because of their credentials but because of how AI systems were built.  This is the evidence.  

51.8%

of  TX women attorneys score below the AI visibility threshold

336 Attorneys - 3 Platforms (ChatGPT, Gemini, Perplexity) - /100 Scoring Framwork

The most comprehensive study of AI visibility for women attorneys ever conducted in Texas.  Covering Houston, Dallas/Fort Worth, Austin, and San Antonio, the report introduces the False Presence Problem: 84% of attorneys have schema markup that signals the wrong thing to AI systems, a technical flaw that may actively mislead recommendation engines.  Includes full Perplexity citation analysis 6,933 citations, platform-by-platform scoring (ChatGPT 61.1/Gemini 60.5/Perplexity 54.5), and a prioritized action framework.  

Texas Women Attorneys
AI Visibility Report

58.3

composite average score across all 3 platforms

84%

have schema markup but only 28% use the correct schema

30 pts

gap between attorneys who appear in AI citations vs. those who don't

336 Attorneys - 3 Platforms (ChatGPT, Gemini, Perplexity) - /110 Scoring Framwork

209 Attorneys - 2 Platforms (ChatGPT, Gemini) - 19-point framework - /95 Scoring Framwork

Colorado Women Attorneys AI Visibility Report

12.3 pts

Gemini advantage over ChatGPT-platform-specific optimization is not optional

94%

lack promper schema markup

14.2%

have schema markup that AI crawlers cannot even access

69.4%

of CO women attorneys score below the visibility threshold on ChatGPT

The inaugural WAV Institute report and the first study of its kind nationally.  Introduced the dual-analysis methodology, testing both schema quality and crawler accessibility, and established the foundational evidence that women attorneys face a systematic, measurable AI visibility disadvantage.  benchmarks that all subsequent state reports are built upon.    

Florida Women Attorneys
AI Visibility Report

Coming Late May 2026

The Florida study expands the framework to /112 points and covers more than 350+ attorneys across FAWL chapters statewide, with new technical criteria including robots.txt scoring and sitemap analysis.  Be the first to know when it drops.    

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